It never ceases to amaze me how the media always see the glass half empty.  Headline after headline lately telling us of company after company laying off workers.  But if you dig in a little, in most cases two things hold true, one, the number of people being laid off in most of these companies is minuscule compared to their total work force and two, most of these companies also have jobs they are currently recruiting for on their career sites.

The trick for job seekers is to know where to look and one place not to be looking during these lean times is the big job boards like Monster, Career Builder and others.  The reason is that most companies have seen their recruiting budgets cut so they are posting fewer jobs on the big boards and also, with the media reminding us everyday of how many people are out looking for work, companies with a strong employment brand are seeing more traffic coming to their corporate career sites through search engines like Google,  job aggregators like Careerjet and through connecting with recruiters on the social media sites like Facebook, Twitter and LinkedIn.

It’s true, times are tough but don’t despair, change your job search stragtegy to include the new media/tools  I mentioned above and know that when the noise from the media gets really loud, that’s usually a sign that things are about to change for the better.